Thursday, June 26, 2008

How to Know that Your Domain is Banned in a Search Engine

Do you have a domain that appears to have ranking problems in Google, Yahoo or MSN? Sometimes this may leave you wondering, “Has my Web site somehow been banned in the search engines?”; “Did my search engine optimization firm do something bad?”. If your Web site is brand new, you can skip this and just read some earlier columns on optimizing a new Web site. If your Web site once ranked and all of a sudden seems to be taking a hit, perhaps you should check to see if you’ve suffered a ban in any one of the search engines or encountered a penalty. First, let’s take a look at what a ban might look like. Oftentimes it is difficult to tell whether a domain name is banned in the search engine or simply penalized by the search engine. Or, perhaps the domain name is neither banned, nor penalized....

Become a Pay Per Click Expert in 5 Quick and Easy Steps!

Ever heard of the 90/10 pay per cliíck rule? Basically it says that 90% of PPC success is enjoyed by only the top 10% of advertisers who know the inside methods to getting the most from their PPC campaign. And oddly enough, it’s basically true. Especially when it comes to Google’s AdWords, which offers the most advanced methods to help advertisers get their money’s worth (and then some!)Some people use PPC as their primary source of search engine marketing while others use it as a way to get steady supplemental targeted traffíc. As an SEO professional I’ve developed PPC campaigns for my clients so they get targeted traffíc while the organic optimization is ramping up, which often takes weeks or months. Whatever the reason, PPC is a good way for any online business owner to get targeted traffíc...

My Web Site is Built - So Where’s the Traffic and Business?

Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that you know that just having a website won’t necessarily drive business to you, you should consider the most important thing most people miss in this effort. Here are the 3 factors that need to be in place for a successful website and successful business. I’ll líst them from least important to most important: 1. Sound ‘on-site’ Search Engine Optimization strategies. This refers to the things many consider the most important. There are the basic A-B-C’s of getting things set up with keywords and phrases so that you will rank well against your competition in Google, Yahoo and the like. This involves...

Tools

Keyword research tool Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Selecting keywords relevant to your field of activity is essential. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site. If you want your web site to be high ranked in search engines, then use these tools to find out the words that searchers use to get to a website like yours, and place them in the appropriate places. Nevertheless, remember that no tool is perfect. Don’t be afraid to use your intelligence and common sense. 1. Keyword Research Tool - Webmaster...

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